A Generational Perspective
Employee populations age, new generations join the work-force, and desires around wellness programs and benefits can change as a result. Each generation has a set of unique stereotypes that could lead to plan sponsors making assumptions about what's important to them in their benefits plans.
As a part of our 2017 report entitled Fresh Perspectives on Group Benefits: The Latest Thinking From Plan Sponsors, Members, and Insurers, Accompass reported on the real generational differences when it comes to wellness.
What We Found
Here’s what we found from a generational perspective:
• A gym membership was the top pick of every generation.
• A games room was ranked as least favoured by millennials (ages 25 to 34) and Boomers (age 55 and older)—and was ranked either last or second last by every generation.
• An onsite health assessment was least favoured by Gen Z (ages 18 to 24) and Gen X (ages 35 to 54).
From Boomers to Millennials
Don't Assume, Measure
Generational perspectives are not so different when it comes to what plan members want for their wellness. Before choosing a new benefits plan, consult with employees and determine if there are generational differences in wellness wants. Gain more insight into individual perspectives before planning based on assumptions.